Handbook of Home Healthcare Administration

Marketing Chapter in Definitive Guide to Home Health Administration authored by Lifesprk’s Carney

The world of home health evolves every day and so the guide to help thousands of professionals across the country and even the globe needs to keep pace. That’s why publisher Jones & Bartlett Learning has just issued the 6th edition of their definitive guide to home health – The Handbook of Home Health Administration – with expanded new chapters and information.

The updated marketing chapter, authored by Karen Carney, Lifesprk’s Vice President, Marketing & Communications, addresses the role of strategic alliances in today’s era of health reform and value-based contracting as well as how to integrate social media into the full marketing mix. While these additions broaden the chapter’s scope, the focus still remains on how to a build strong, organized marketing program.

According to Karen, this is the fifth time she has updated the chapter’s content over the last 20 years, each time refreshing the text to reflect changes in the home health environment and marketing tools and channels.

She brings more than 30 years of home health marketing experience from several different perspectives. Currently the VP of Marketing for Lifesprk, Karen was previously the VP, Marketing & Business Development for Hospice of the North Shore (now Care Dimensions) in Massachusetts for almost 9 years.

Karen served as president of Carney Communications for 20 years, specializing in home care marketing and working with home health and hospice providers all over the country. In that role, she also worked with a broad range of health and senior care clients – from hospitals and physician practices to long-term care, insurers, biotech, and senior housing, giving her a global understanding of the key audiences that home health providers target. She was formerly the editor and publisher of The Home Advantage newsletter, a national publication that provided marketing insights and instruction for home health professionals.

The comprehensive handbook, edited by Marilyn Harris, MSN, RN, CNAA, BC, FAAN, the former executive director of Abington Memorial Hospital Home Health Care in Harboro, Pennsylvania, includes seven new chapters. To order online, use coupon code HOME6 to save 25% off the list price through 12/31/15.